The name Essaouira means image, which is appropriate for the picturesque town. This artists' town was once home to sizeable British and Jewish populations, and its charm has seduced people like Orson Welles and Jimi Hendrix, who (according to local legend) spent much of his time here in the 1960s. Enjoy a free day to wander the city’s charming sandstone streets, giving way to the cart-haulers calling ‘ballak, ballak’. Your leader will offer advice on the best ways to spend the day. Perhaps explore Essaouira’s magnificent coast and golden sand dunes on horseback. Discover the Sidi Mohammed Ben Abdallah Museum and its collection of artefacts, woodwork, carpets and stringed instruments, or sit back and watch the kite surfers ride the crashing waves. You can also discover the taste of Morocco in a cooking class, or head outside of the city to the beautiful surroundings on a daytrip.